Students who major in communications or marketing acquire knowledge and skills related to spoken and written communication across a variety of media. But, what are the differences when talking about Marketing Vs Communications?

A specific message that isn’t always about making a sale is what communications are all about. Education and promotion of a good, service, concept, or company are the main objectives of marketing. Both use print, radio, television, and the internet to spread their messages.

What is Marketing?

Marketing is the process of promoting and selling goods or services to a target market. Marketing is typically used to attract new customers and keep hold of current ones as part of a business’s overall business strategy. Considerate strategy, competitive analysis, market research, and in-depth understanding of industry trends are all necessary for a successful marketing plan. Communications are a tool that marketers use to communicate with their audience.

What is Communication?

The term communication refers to the process of exchanging or imparting information. Communication focuses on conveying a specific message, but unlike marketing, the message does not necessarily have the goal of selling a product or service. Communicators are storytellers who craft persuasive copy as part of a marketing strategy to develop a specific message that will connect with a target audience.

Marketing Vs. Communications Differences

Below are the key differences:

Components of a Marketing Plan

Marketing is a discipline that guides companies as they develop products, target customers, set prices, develop a brand and choose distribution channels. Public relations, advertising, social media, and promotions are just a few of the strategies that are included in a marketing plan to help a company communicate its strategy. In summary, marketing can be thought of as business planning and strategy, whereas communications is the selling execution side.

The Focus of Advertising

From a marketing standpoint, advertising focuses on creating a message that announces your product’s benefits and features, price, unique selling differential and place of sale. Marketers are careful to choose media that reflect the demographics of their target audience. From a communications perspective, the copy, artwork, and other elements of conveying the message become the focus.

Aspects of Social Media

A marketer will concentrate on social media’s “who,” while a communicator will concentrate on “how.” For example, the marketing department will want to use social media tools that target a particular audience. The communications team will concentrate on the messages sent to those individuals, including contests, Facebook page content, coupons, and efforts to encourage website referrals.

Types of Promotions

Utilizing customer contacts to strengthen your brand or image is the main focus of the marketing aspect of promotions. The events picked are appropriate for the target market and the position of the product. For instance, an upscale clothing or furniture store might prefer promotions that offer personal consulting services over ones that involve placing coupons in local newspapers or holding a huge sale. The announcement and execution aspects of a promotion are its communications component, which alerts the market to the event.

Public Relations Efforts

Small businesses should make an ongoing effort to communicate with the local media in order to let them know what they are doing and how it affects their readers and viewers. The message you send should be determined by your marketing strategy, so your internal communications staff member or a consultant can spread the word about your company. For example, you might want to let the marketplace know you now have a healthy food section on your restaurant menu. The communications efforts would be concentrated on obtaining coverage in the food section of your neighborhood newspaper, sending direct mail to addresses in your target cities, or holding a contest on your website where visitors would be asked to provide information about your new menu.

How Much Do Communications Careers Make?

According to the Bureau of Labor Statistics (BLS), the average salary for someone with a bachelor’s degree in communications ranges from $48,370 (for reporters and journalists) to $78,060 (for technical writers). The BLS also reports the median annual wage for a media and communications occupation is $62,340. According to the BLS, there will be about 151,500 more jobs in the media and communications sector by 2030, a growth rate of 14%. The variety of communication platforms is driving up demand for workers.

How Much Do Marketing Careers Make?

Marketing, advertising and promotions managers make an average salary of $133,380 a year, according to the BLS, the median pay for marketing managers is $135,030. The demand for marketing managers is expected to rise about 10 percent by 2030. The reason for this is social media and digital advertising. Because they are so crucial to an organization’s success and revenue, according to the BLS, marketing managers frequently have more job security. This implies, however, that there is fierce competition for these jobs.

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Summary: Marketing Vs Communications

Marketing and communications should complement each other. They complement each other to advance a business’s goals and raise its profile. The above tells you some of the biggest similarities and differences between marketing and communications.

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