What is a media company, and why are these organizations so crucial? We’ll define a media company here and go…
Paid media refers to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display…
We can reach customers where they are in the buying process in today’s digital world; even better, we can advertise…
First, can social media provide accurate information? But although relatively few think social media are more reliable than other sources,…
Let’s begin with the question, what is a common issue with social media marketing plans? Not tracking results is the…
To start with, what is a media planner? At advertising agencies, media planners, also referred to as brand planners or…